Excellence at retail is critical to the success of your products. How you differentiate from competitors and appeal to customers in retail is key to winning the moment of truth at the shelf. Wired2Cloud offers a range of solutions to improve and optimise your store execution and to turbocharge your retail sales.
The sales rep stands in front of the shelf and takes as many pictures as needed to cover a particular category
The shelf is then analysed and within minutes you will receive live reports for immediate corrective action in the store.
We deliver both mobile & web reports that give an accurate view of your retail execution, competitive landscape & actionable business insights.
Our technology solutions can used by your workforce or we can provide an outsourced workforce. The choice is yours. Our outsourced workforce has:
Gone are the days when Consumer Goods brands just need to focus about growing a brand. Todays retail reality means that brands need to focus hard on ensuring they can execute their strategies effectively in the store. With the proliferation of product range and choice, shoppers are delaying their purchase decision later than ever before till the last second in the store.
This means that ensuring how your product is displayed and promoted in your retailers store is more important than ever. The right promotion, display, price can influence a shopper to your brand versus your competitor. Ensuring appropriate channel distribution and product assortment to store demographics is also critical.
At Wired2Cloud, we offer solutions to help your brand execute effectively in the store. From leading edge image recognition technology, extended workforce coverage, advice from retail gurus to best-in-class analytics solutions, we have a solution for you.
Like most Consumer Brands, you spend a big portion of your sales revenue goes on trade promotions.
Industry studies have shown that suggest that up to 70% of promotions are not profitable for brands.
Amongst the reasons why brands lose money in promotions include:
Avoid this happening to you! Wired2Cloud offers solutions to ensure your trade promotions are run correctly and profitably for your brand.
Are your telesales team flying blind when talking to customers? Do they know what products are stocked or appropriate for the store? Maximise the efficiency of your telesales team by giving them better visibility and eyes in the store.
We offer solutions using digital image recognition technologies to capture real life store and shelf conditions. Store and shelf information is captured via photographs by the field team which are shared with your telesales team.
Allow your telesales team to be proactive and to prompt customers of products to reorder based on shelf availability.
Like most brand owners, you have invested in a field marketing team to help drive retail sales. Whether you have gone down the inhouse or outsourced route for your field team, they are an invaluable resource to promote your brand and products.
However, are you making the full use of their invaluable time in store? Are your reps loved by your customers? Do they spend more time auditing or selling to the customer? Are they finding it hard playing good cop (selling) and bad cop (auditing/compliance) at the same time?
We can help you with the above challenges via our solutions, find out more about how to increase your field force effectiveness.